WQA's Mission, Vision & Core Values


WQA Mission

Facilitating water quality improvement to enhance lives sustainably.

WQA Vision

Be the recognized resource and advocate for the betterment of water quality.

Core Values

  • Ethics and integrity

  • A shared passion

  • Advocacy and education

  • Science-based decision making

  • Collaboration

  • Performance-based standards

Consumer Alert:

WQA does not provide testing services directly to consumers, does not sell any products, and does not solicit door-to-door or over the telephone. Its members, who offer critical water technology products and services for households, businesses and industry, do not engage in scare tactics and follow a strict Code of Ethics. If you have any questions about whether someone is a WQA member or is working on behalf of WQA, please reach out at wqa@wqa.org.